Crossroads Marketing Consulting

Shaping Success at the Intersection of Business and the Arts

Services

Every artist has a story.

The question is how do you share it in a way that captures attention and inspires people to act?

people doing art

That’s where Crossroads Consulting comes in.

You don’t need another cookie-cutter marketing plan. You need guidance that honors your creativity while giving you clear, strategic steps to gain traction and visibility. My role isn’t to take over your work. It’s to help you clarify your message, strengthen your presence, and guide you toward the audiences and opportunities you’ve been searching for.

For more than 30 years, I’ve helped people, from Fortune 500 leaders to emerging artists, find the words, strategies, and confidence to step into the spotlight. And because I’ve also walked the path as a performer, writer, and storyteller, I know firsthand how tough it can be to balance creativity with business.

The services below are designed to give you clarity, confidence, and momentum so your creative work doesn’t just exist. It thrives.

Review a sample recommendation document after an initial client assessment. This document helped my client double their reach and got them a number of high profile gigs.

Our services

Foundation Package (for emerging artists and creatives)

Follow-up resource pack with templates and guides.
Investment: $395

90-minute consulting session on your current marketing and branding challenges.

Personalized roadmap for next 90 days.

Review of one key marketing asset (artist bio, website, social profile, etc.).

Growth Package (for mid-career creatives)

Priority email support between sessions.
Investment: $1,250

Four 60-minute sessions over two months.

Branding and positioning strategy tailored to your creative niche.

Messaging framework + tagline development.

Review and feedback on up to three marketing assets (artist statement, social media campaign, press release, etc.).

woman happy at work

Ongoing Consulting Partner (for established artists and arts organizations)

Access to quarterly group workshops with other Crossroads clients.
Investment: $950/month retainer

Monthly strategy sessions (2 per month, 60 min each).

Ongoing review of marketing campaigns and materials.

Strategic copy suggestions for pitches, proposals, or promotional content.

Audience growth and influence-building plan.

creative consulting for groups
We help your group reach their audience with effective techniques and strategies.

Workshops & Group Offers

  • The Creative’s Marketing Roadmap (half-day group workshop, online or in person).
  • Brand Voice for Artists (interactive small-group program).
  • Custom consulting for arts organizations, galleries, or collectives.

Pricing

Cancel or pause anytime.

Crossroads Consulting Pricing Guide

Individual Consulting Services

One-Hour Assessment$350

  • Initial consultation
  • Tailored brand visibility assessment
  • Three actionable recommendations for next steps

Foundation Package$1,250 (one-time)

  • Brand story discovery
  • Messaging blueprint
  • Copy review and recommendations
  • Personalized next steps plan

Growth Package$3,200 (3 months)

  • Branding & positioning consultations
  • Copywriting support for messaging
  • Tailored platform strategy guidance
  • Three months of scheduled check-ins

Consulting Partner Package$1,200/month (3-month minimum)

  • Ongoing one-on-one consulting
  • Branding feedback and refinement
  • Strategic guidance for visibility & growth
  • Quarterly reviews with tailored action plans

Group Workshops

Half-Day Virtual Workshop$2,500

  • Interactive online session
  • Customized for your team
  • Focused on messaging and visibility strategies

Full-Day Virtual Workshop$4,500

  • Deep-dive online session
  • Includes exercises, breakout discussions, and strategic roadmaps
  • Hands-on implementation

Half-Day In-Person Workshop$3,500 + travel & expenses

  • Live, interactive session with your team
  • Hands-on activities and feedback
  • Tailored to organizational needs

Full-Day In-Person Workshop$6,500 + travel & expenses

  • Comprehensive, immersive workshop
  • Includes exercises, strategy development, and implementation guidance
  • Fully customized for your goals

Travel & Expenses Policy

For in-person workshops, all travel-related costs (airfare, lodging, meals, and local transportation) are billed in addition to the workshop fee. Travel is arranged in coordination with the client.