Frequently Asked Questions
1. What makes Crossroads Consulting different from other marketing firms?
Crossroads Consulting isn’t a marketing agency that does the work for you. Instead, we partner with you to give you the clarity, strategies, and tools you need to confidently shape your own message and visibility. You stay in control of your creative voice while getting expert guidance to ensure your work reaches the right audiences.
2. Do you only work with artists?
While our specialty is working with writers, musicians, performers, and fine artists, we also consult with creative entrepreneurs, educators, and purpose-driven organizations who want to amplify their message. If creativity fuels your work, we’re a good fit.
3. What’s the difference between a marketing consultant and a marketing agency?
A marketing agency usually executes campaigns, manages social media, or writes copy for you. A marketing consultant (that’s us) focuses on helping you:
- Clarify your story
- Refine your brand identity
- Identify the best platforms and strategies
- Learn how to communicate with confidence
We advise, guide, and even help shape your copy or branding, but the execution remains with you (or your team).
4. How do I know if I need consulting instead of a marketing agency?
If you feel overwhelmed by options, aren’t sure what your brand stands for, or want to attract the right people but don’t know how, consulting is the smarter first step. It sets a strong foundation so any marketing you invest in later has a much higher chance of success.
5. What happens during the One-Hour Assessment?
We’ll sit down (virtually or in-person if you’re in the New York City area) for a focused conversation. You’ll receive:
- A brand visibility assessment
- Three tailored recommendations you can use right away
- Guidance on your next best steps
It’s designed to give you both insight and action without long-term commitment.
6. Do you provide copywriting or branding directly?
Yes. Within the consulting relationship, we can draft or refine specific pieces (like a bio, pitch, or artist statement). The difference is that we don’t run ongoing campaigns. Instead, we help you build and refine the materials that define your creative voice.
7. How do your workshops work?
Our workshops are interactive, not lecture-style. Participants walk away with:
- New strategies tailored to their goals
- Hands-on practice shaping their own message
- Actionable steps they can implement immediately
Workshops are available virtually or in-person and are always customized to your group’s needs.
8. Do you offer ongoing support after a workshop or package?
Yes. Many clients choose our Consulting Partner Package after completing a workshop or initial package so they have continued guidance as their career or organization grows.
9. What industries do you have experience in?
Izolda has decades of experience in creative industries (music, writing, performance, fine arts), education, and corporate training. She’s also worked with nonprofits and organizations where communication, storytelling, and audience connection are mission-critical.
10. How do you set your pricing?
Our pricing reflects the value of high-level strategy, personalized guidance, and years of expertise. Instead of offering generic advice, we provide actionable strategies customized to your voice, your goals, and your audience.
11. Can I start with just one session?
Absolutely. The One-Hour Assessment is designed exactly for that. Many clients begin here, and some decide to move into a package afterward if they want deeper support.
12. What if I’m not ready for a package but still want help?
That’s where the assessment session shines. You’ll leave with clarity and direction you can implement at your own pace. When you’re ready, we can explore longer-term options.
Crossroads Marketing Consulting 